How to Create your Ecommerce Store Social Shopping Ready?

Social shopping, this is one of the latest trends in this digitally driven society and has become the hanging out at the mall, of the past. However, it is no longer just the tweens and teens who are taking advantage of the social features that are available. There are customers of all ages that are embracing these new digital offerings, which are giving them more choices than ever before, as well as more opportunities to interact with the brands that they love and are loyal to through barcode scanners, QR contests and innovative outfit builder apps.

The term social shopping is a type of “catch-all” term that refers to anything from sharing an idea about an outfit on Pinterest, or tweeting a number of different coupon codes. With the use of m-commerce, or mobile commerce, steadily increasing, the need to connect with your shoppers through mediums other than web pages is higher than ever before. Taking advantage of the power of digital marketing is important for an eCommerce website owner when trying to get the right results from this venture.

So now the question is posed of how you take advantage of this continually growing trend?

Bridge the Gap

Several recent studies have shown that there are a large number of retail stores that are completely missing the opportunity when it comes to being able to connect with their online shoppers with their offline information. Most stores will display the hours and locations on their website, but completely ignore the need to provide information on their services and products via social media.


The Solution is to bridge the gap. You need to search for methods that will bring your online customers offline by developing a number of ways to merge your social media efforts with local promotions and online shopping. Some ideas to get started are highlighted here:

Email an exclusive coupon code that will provide a discount when it is used at the bricks and mortar location;
Leverage your mobile marketing efforts beside the in-store displays that you have to provide limited time discounts or notifications for a flash sale.

A general consensus among most shoppers is that receiving a personalized deal on the service or product that you offer is an excellent method to increase sales and enhance loyalty. However, these very same customers are somewhat reluctant to divulge their personal data. Studies have shown that up to 13 percent of consumers are willing to share their social media info, but up to 57 percent of customers are much more likely to make a purchase from a retailer that takes efforts to keep them updated with the latest sales and deals.

So what does this mean? A majority of consumers are also willing to provide their zip code or email address, which means that you have to make efforts to determine what your customers are willing to offer in terms of personal information and let them know what they will receive in exchange.

Some suggestions to help you achieve this include:

Use laymen’s terms instead of hard to understand legalese in the privacy policy to let customers know exactly how their information is going to be used;
All the frequency of communications to be altered by your customers.

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E-commerce firms in India Could reach $1.8 billion

Gross sales at domestic e-commerce companies in October could touch $1.5-1.8 billion, driven by a spurt in sales during the upcoming festive season, according to a report by RedSeer Consulting, a research and consulting firm.

The country’s largest e-commerce companies—Flipkart Ltd, Snapdeal (Jasper Infotech Pvt. Ltd) and Amazon Ltd (Amazon Seller Services Pvt. Ltd)—are gearing up for festive sales in October.

Flipkart and Snapdeal have announced the Big Billion Day and Unbox Diwali sales respectively from 2-6 October, while Amazon will host the Great Indian Festival from 1- 5 October.

Amazon India has the momentum and superior spending power going into the festival sales period during which e-commerce firms typically generate a majority of their annual sales as customers spend freely on a host of products.

Amazon overtook Flipkart on a standalone basis in terms of gross sales in the months of July and August, Mint reported on 12 September.

According to RedSeer, during the festive sales last year, daily gross sales at e-commerce companies increased four times to $144 million driven by a jump in average order value, from $33 on an usual business day to $48 during the festive season.

While last year’s blockbuster sales were driven by heavy discounts and aggressive advertising by the e-commerce companies, 2016 is expected to be a different scenario, after the Centre practically outlawed discounting by e-tailers in March.

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How to use social media to drive traffic for ecommerce website?

In these Online Business world,web traffic is very important to each and every online businesses. By getting traffic to our website we can convert visitors to an customers as well as. Here I have given tips about How to use social media to drive traffic for ecommerce website?

Off site Ideas to increase traffic for ecommerce with social media.

Choose Wisely

Select the social media channels where your audience likes to hang out most. Depending on your product or service and who is buying it, you will favor Pinterest over LinkedIn, twitter and snapchat for bite-size content, etc. Do your homework and start mapping out your posts (frequency, schedule, variety).

Post relevant content

Your goal is not to sell your brand. Your goal is to engage the users and trigger the need to buy. Gone are the days of believing what’s written on the box or what the sales rep says. People want to understand how your eCommerce site relates to their life or answers a need.

Generate shareable content

If you pay attention to what happens on social channels, you will notice how much people like to feel good, laugh and support a good cause. Posts that are funny, cute or emotional get a lot of attention and shares that increase visibility.

Optimize social content

Yes, you know a lot about SEO already. But do you use it to your advantage in its SMO form? Social Media Optimization is crucial to increase your visibility and widen your reach. Research keywords and use them wisely, include hashtags so your posts are in the right place and found by the right people.

Use high-quality visuals

This is particularly essential when you post pictures of your products. Blurry or oddly sized visuals will not drive traffic to your eCommerce. Each social media platform has its own set of requirements, so make sure you comply.

Make your social presence a dynamic one

Don’t just post and count the “likes”. Engage the audience, encourage your followers to comment, ask questions, share their experience. Start a conversation. This is a smart way to learn what your target’s expectations are directly from the source.

Start a social paid advertising campaign

Social paid advertising is a no-brainer. To drive traffic to your eCommerce, grab attention with Pay-Per-Click ads via “sponsored posts”, “suggested posts” and the likes. Yes, it means you have to pay when you would prefer organic traffic. But it allows you to precisely target personas based on interests and demographics, so your chances of conversion are higher due to qualified traffic.

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Ecbilla - A New Ecommerce Venture

Latest Trends of Ecommerce in 2016

Ready to take on the world of e-commerce? If your answer is “not just yet”, here are some reasons why this year is the best time to pursue your online business dreams. 2016 is a great time to start working on the e-commerce dream you’ve had with the help of social media, different lending preferences, crowd funding, and the advancement of technology.

What Is E-Commerce?

E-commerce utilises an electronic network or the internet as a platform for buying and selling of goods and services. Usually, transactions under the e-commerce platform are B2B or business-to-business, B2C or business-to-consumer, C2C or consumer-to-consumer, and C2B or consumer-to-business. An e-commerce business usually makes use of various applications like email, online catalogues or shopping carts, social media, and the like.

Why Should You Start An E-Commerce Business?

Mobile and internet use have expanded globally making e-commerce advance radically over the years. With this fact comes the immense opportunity for storefronts to develop their significance and expand their market by finding their place online. The idea of starting an e-commerce business can cross any person’s mind considering the ease of access.

Here are the top five e-commerce innovative ideas and trend from this year from the top dogs to inspire you in jumpstarting your e-commerce business venture.

1. Web To Print Business

Web to Print or web2print SaaS (software as a service) is where people can take advantage of the internet to customise/improve their desired products before being finalised by the seller company to print the designs along with producing the products. Products can range from brochures, catalogues, business cards, postcards, flyers, and other branding propaganda and even those that involve wide-format printing like banners. A good web-to-print software is used to realise all this. Here, the software may enable the customer to customise the “look” of a certain product, submit it to company for finalisation, then more possible needed coordination before the products are produced, that are all done seamlessly using the software, such as those from (http://buzz.newsjs.com/news/what-web-to-print-can-do-for-printers-just-get-the-answer-here) where customers can connect with their different requirements that they might just need for their projects.

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Product pages optimization tips

Your product page is possible one of the most important aspects of your eCommerce shopping site. It is product page that will end up making your potential customer decide whether the product you are selling is a product that they find worth buying or not. Hence, it is imperative that you optimize your product page and ensure that it is the best that it can be. You can do so by following a few of the tips that have been mentioned below.

The first aspect that you need to pay close attention to is the image department. Your potential customers are obviously not going to want to buy something if they do not like the picture, as this photo is the only visual representation they have to base their purchase on.

There are sprinkling ways in which you can ensure that your images are useful. The first thing that you must make sure is that your images are of high quality, which means they need to be large files. More extensive data means clearer images. The result of this is that your potential customers will be able to see your product better and will thus be more likely to buy it.

Additionally, it is important that your clients be able to interact easily with your images. What this means is that your customers should be able to zoom into your image and, ideally, rotate it to be able to see your product from all sides. You should also include as many pictures of the product as possible and ensure that all of these images conform to the same standards of quality.

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